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Pakistan Fruit Juice Company (Pvt) Limited was incorporated in 1962, Pakistan Fruit Juice Company has remained alive to opportunities, attuned to shifting market trends and responsive to changing consumer demands. As a Result, the PFJ has become one of the prominent groups in Pakistan. PFJ is a seasoned Company of significant strength. Diversity, with in a well-defined corporate framework, has given rise to a secure and multi-faceted organization. The company invests in quality people, products, brands and services. It is committed to growth and strong leadership. Most of all, it values its customers. The Group's operating divisions and industrial set ups are located at main cities such as Karachi, Multan, Lahore, Faisalabad and Islamabad. Characterized by outstanding professionalism along with a commitement to maintaining its position as a commerical leader, makes the PFJ Group responsive to opportunity, challange and changin market requirements. The structure of the company facilitates considerable autonomy at divisional level. Managers are encouraged to innovate and improve whilst adhering to corporate goals and objectives. The result is an enterprising organization, staffed by motivated individuals sharing a corporate vision as a modern and diverse organization, it now operates in a number of businesses and divisions:
The structure of the company facilitates considerable autonomy at divisional level. Managers are encouraged to innovate and improve whilst adhering to corporate goals and objectives. The result is an enterprising organization, staffed by motivated individuals sharing a corporate vision. a) Beverages DivisionPFJC are pioneers in the Beverage Industry of Pakistan manufacturing products under license of world-renowned companies like RC Cola USA, Cadbury & Schweppes Corporation, Canada Dry Corporation and Cosco International USA. Its annual capacity exceeds 12 million liters of carbonated beverage. With independent plants and operational setup located in Lahore, Multan and Islamabad, the Company also operates its own PET Bottle manufacturing plant to cater and fulfill its own requirements for the non-returnable PET Bottles. While the requirements of C02 is also catered though CO2 plant located in Multan. b)
Fruit Juices Division c)
Ice Cream & Dairy Division The company's strong distribution and marketing network guarantees consumer satisfaction and brand loyalty. d)
Fruits & Vegetables Processing & Preservation e)
Canning Division f)
Seed & Agriculture Services Division Most qualified Agronomists and Technologists monitor the crops in order to yield the maximum productivity and high quality. Seedlings and Nursery are maintained in our green houses under climatic controlled atmosphere in order for an early sowing and resulting into early harvest of the crop. Besides that our team is continuously in process of discovering new varieties to keep pace with our needs and modern developments. In order for achieving this objective, we have got registered with Federal Seed Certification Department, Government of Pakistan. With this certification, we provide our registered and processed seed to the registered growers with a view to buy back their produce for our rice mills. Apart from above, we also render our expertise to the registered growers almost in all aspects to obtain high and healthy yield. Mechanical facilities like paddy trans-planter combine harvester and allied agri services are also made available to growers for achieving our goal. Our Group
Pakistan
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